Why Google Ads Conversions Don’t Match GA4 (5 Causes)

Why Don’t My Google Ads Conversions Match GA4? By Wahiduzzaman Sohan, Google Ads & Analytics Consultant  ·  Published 3 August 2026  ·  Updated 3 August 2026  ·  9 min read Key takeaways Some variance is normal and expected — a 5% to 20% gap between the two platforms is not a bug. A gap wider […]