Fix Duplicate Purchase Events in Shopify (GA4 & GTM)
How to Fix Duplicate Purchase Events in Shopify By Wahiduzzaman Sohan, Google Ads & Analytics Consultant · Published 3 August 2026 · Updated 3 August 2026 · 8 min read Key takeaways Two causes cover the overwhelming majority of cases: parallel tracking systems, and a reloadable confirmation page. GA4 does not deduplicate purchase events. Revenue […]
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